The Oakley ERP Blog

Sage CRM – Generate Value throughout your enterprise
Thursday August 15, 2013

Best in Class companies highlight improved customer activity due to integrating a CRM system across the enterprise, according to a report by Aberdeen Group.

A recent report by Aberdeen Group titled, ‘CRM 2013: Generating Value throughout the Enterprise’ highlights a shift in Marketing roles to require a greater depth of Analytics and with it created the need for better resources for monitoring and measuring marketing performance.

Sage CRM - Supporting Communication and Collaboration

Sage CRM is a customer relationship management solution designed to facilitate better business management across your enterprise by providing a database of vital customer and sales information. It comes integrated with your ERP system, such as Sage 200 or Sage 300, to provide an all round view of your business.

The findings of the study confirmed that of the companies that took part in the research 76% of Best in Class companies reported that their typical customer increased their year on year spend. It is worth nothing that 56% of top performing companies were able to demonstrate that 80% of their sales force are active users of CRM using the solution for an average of 3.5 hours per day.

Looking ahead those companies surveyed in the CRM report on average all plan to increase their budgets for sales oriented 360° customer view initiatives over the coming year.

If you would like to find out more about Sage CRM, contact Oakley on 01268 724005.

Written by David Weaver at 00:00

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